A Turkish makeover show has gone viral, after a participant dramatically fainted when a hair stylist cut 30 cm from her long, flowing locks. 

The show, Kuaförüm Sensin translated as ‘You’re my hairdresser’, is a reality contest in which makeup artists and hair pros compete to win a grand prize.

On this particular episode, hairdresser Bilal Ağın wanted to cut his model İlayda’s hair in order to support the ‘Let My Hair Be Your Hair’ project for cancer survivors. However, he failed to let her in on the plan before hand and her reaction to the betrayal has resonated with many women. 

Before and after: A woman's reaction to her drastic haircut, which saw her faint on television after it was chopped short, right, has resonated with women everywhere

Before and after: A woman's reaction to her drastic haircut, which saw her faint on television after it was chopped short, right, has resonated with women everywhere

Before and after: A woman’s reaction to her drastic haircut, which saw her faint on television after it was chopped short, right, has resonated with women everywhere

Chop chop: The model's dramatic response to having her long hair drastically cut without her knowledge has gone viral

Chop chop: The model’s dramatic response to having her long hair drastically cut without her knowledge has gone viral 

Shock: As hairdresser Bilal Ağın, pictured, didn't tell her what to expect, the model was in shock when she was 30 cm had been cut off

Shock: As hairdresser Bilal Ağın, pictured, didn't tell her what to expect, the model was in shock when she was 30 cm had been cut off

Shock: As hairdresser Bilal Ağın, pictured, didn’t tell her what to expect, the model was in shock when she was 30 cm had been cut off

Tears: The model, named İlayda, was visibly distraught and bust into tears

Tears: The model, named İlayda, was visibly distraught and bust into tears   

As Bilal swipes his scissors across İlayda’s long hair and triumphantly twirls around the locks he has shorn off,  her face is visibly shocked. 

She reaches for her now-shoulder length hair and begins to cry as the three judges look on stunned at her reaction. 

On set, the other contestants and their respective models look lost for words as they carry on with their own business. 

Disbelief: İlayda was seen grabbing at the ends as the hairdresser twirled her ponytail around

Disbelief: İlayda was seen grabbing at the ends as the hairdresser twirled her ponytail around

Disbelief: İlayda was seen grabbing at the ends as the hairdresser twirled her ponytail around

Judges: In the clip, the three judges are stunned as the drama unfolds

Judges: In the clip, the three judges are stunned as the drama unfolds 

Contestants: The other hair dressers and their respective models stare awkwardly as İlayda broke down

Contestants: The other hair dressers and their respective models stare awkwardly as İlayda broke down

Contestants: The other hair dressers and their respective models stare awkwardly as İlayda broke down

İlayda takes off her robe in protest and heads for the door, while Bilal smirks in the background.    

As the humiliated model makes a run for it, an assistant virtually tackles her to the ground as she faints into her arms. 

It is reported that her hair was due to be donated to the ‘Let My Hair Be Your Hair’ project for cancer survivors, but that İlayda was unaware so much would be cut off.

The clip quickly went viral on Twitter when user @samiinovaaaa shared it captioning the moment, ‘I’m SCREAMINNNN why is that so relatable tf’.

It has since been viewed 12 million times.   

How dare he: Adding insult to injury, the hairdresser, pictured, was seen smirking at the model's reaction

How dare he: Adding insult to injury, the hairdresser, pictured, was seen smirking at the model's reaction

How dare he: Adding insult to injury, the hairdresser, pictured, was seen smirking at the model’s reaction 

Hit the deck: İlayda appeared to faint as she tried to run off set with her new hair cut

Hit the deck: İlayda appeared to faint as she tried to run off set with her new hair cut 

Hundreds of Twitter users around the world weighed in with their thoughts. 

Most felt that model’s İlayda was justified – declaring how horrified they would be had their hair have been hacked off too.   

‘Did you see how long that hair was, she’s gonna need counselling for that trauma,’ said one woman.   

Others simply couldn’t resist weighing in about the theatrical editing.  

‘Indian soap opera called. They want their editors back,’ said one user which prompted another to respond, ‘You mean tacky telenovella. She tackled her down before she even started to fall lol’. 

Reactions: People on Twitter couldn't get over both the theatrics of the 'tacky novella'-style show and the unfair actions of the hairdresser

Reactions: People on Twitter couldn’t get over both the theatrics of the ‘tacky novella’-style show and the unfair actions of the hairdresser